Mammut公司计划将在西雅图和加州建立两个新的店中店

　　“与两个知名商店结成合作伙伴关系对我们品牌来说是一巨大商机，他们拥有最好的装备以及最优秀的服务。 这两个专营经销商在高端品牌消费者当中有很好的形象和声誉，并且在这些商店里开设一个显眼的备货充足的店中店对Mammut来说大有好处。” Mammut集团全国销售经理Jeff Cunningham说道：“我们在各方的合作当中会灵活的选择所出售的产品，允许零售商有针对性的选择销售最适合顾客的Mammut装备及服装”。

　　Feathered Friends是一家已在西雅图立足35年的企业，它的店铺独具特色，此次双方之间的合作关系也是建立在互惠互利的基础之上。

　　Feathered Friends位于西雅图South Lake Union购物区耶鲁大街119号，The BackCountry位于Donner Pass路11400号。

　　原文：Mammut Partners With Feathered Friends, The BackCountry, Opens Doors in Both

　　Shelburne, VT, January 14th, 2008 — Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, announced today the launch of two new shop-in-shop locations. Mammut is partnering with Feathered Friends in Seattle, and The BackCountry, a specialty retailer in Truckee, California, to bring a greater assortment of the brand’s clothing and gear to both regions. The opening of both shop-in-shop locations mark significant growth steps for Mammut, as the brand continues to gain presence and increased sales in the US.

　　"This is a great opportunity for our brand, partnering with two core shops that position themselves with the best gear and service. Both of these specialty dealers have a long-standing image and reputation for premium brands and knowledgeable staff, and it’s great for Mammut to hold a visible and well-stocked stronghold in these shops,” said Jeff Cunningham, National Sales Manager for the Mammut Sports Group brands. “We approached each partnership individually and with a flexibility on product selection, allowing the retailer to determine the Mammut gear and apparel that works best for their customer base.”

　　For Feathered Friends, the 35-year-old Seattle-based and locally-owned specialty outdoor shop, this mutually beneficial partnership has been based on a developing relationship between the two companies.

　　“Mammut is an important brand for us, and their presence is growing across the US,” said Zwiers. “Their commitment to small shops is outstanding, and when they back that up with high quality products, it matches our store quality really well.”

　　Feathered Friends is located at 119 Yale Ave N, in the South Lake Union shopping district of Seattle, and can be reached at 206-292-2210. The BackCountry is located at 11400 Donner Pass Rd, and can be reached at 530- 582-0909.