奥运火炬接力珠峰传递大型图片及装备展

随着北京奥运火炬接力珠峰传递中国登山队于2008年5月8日9时17分顺利登顶珠峰,标志着北京奥运火炬接力珠峰传递工作取得圆满成功。作为2008年北京奥运火炬全球传递活动中，最有特色的一个亮点，中国登山队为现代奥林匹克运动的历史写下了浓墨重彩的一笔。对于中国户外产业界，这是一个非常难得的市场推广机遇。主办方将充分利用亚洲户外展作为中国户外产业最重要的专业展示平台，抓住历史机遇，以“奥运火炬点亮珠峰为主题”，展示相关品牌与奥运火炬珠峰传递的历史性结合，使这些品牌在2008亚洲户外展会上获得最大价值的推广。
在展会现场，设立总面积达到５００平方米的“奥运火炬珠峰传递大型图片及装备展示专区”，主要展示项目：
1)奥运火炬珠峰传递图片展示，包括前期准备、训练的大量珍贵图片；
2)火炬队员、火炬手使用装备展示；
3)火炬队员、火炬手现场活动，包括报告会、品牌形象代言活动等；

 
The Torch Relay of Olympic Games in Mount Everest Pictures Show and the Equipments Exhibition

The Chinese Torch Relay Mountaineering Team has ascended Mount Everest at 9:17, on May 8, 2008.It symbolizes that Torch Relay of the Beijing Olympic Games is a great success. As the most particular process of Torch Relay of the Beijing Olympic Games, the Chinese Mountaineering Team has done a great achievement for the modern Olympics history. This is an uncommon promotional opportunity for Chinese outdoor market. The sponsor will be fully using the Asia Outdoor as the most important demonstration platform for the Chinese outdoor market. We will catch this historic opportunity and according to “The Torch Lightens Mount Everest” as the subject to demonstrate the union of Torch Relay of Olympic Games in Mount Everest and related brands. It can make these brands to obtain a great promotion value on Asia outdoor 2008.

It will set up a special area for the Torch Relay of Olympic Games in Mount Everest pictures and equipments which will amount to 500 square meters; it will mainly demonstrate these projects:
1) The Torch Relay of Olympic Games in Mount Everest pictures show which including earlier period preparations and training pictures;
2) Torch members and their equipments;
3) Torch members and the spot activities, including the public lecture, the brand images activity and so on.